Importance of Digital Communication-Free-Samples for Students

Question: Write a Literature Review for "Using Digital Communication for Non Profit Organizations". Answer: Literature Review Digital communication means transferring the information through digital mediums. Communication helps to interact with one another. It is one of the cheapest modes of communication. Through this medium information can be passed to receiver in short period of time. Digital communication method helps to save time and cost. The major benefit of digital communication is people can communicate easily from different places. Through digital mediums information can be generated, stored, transferred and organized easily. There are different parts of digital communication like internet, social media, emails and visual meetings. There are several advantages and limitations of digital communication. Some major benefits are speed, low cost, removal of distance barrier, influential, secure transmission through encryption-decryption and global reach. With the above mentioned benefits there are some limitations too. These drawbacks are information overload, no physical cues, less effective than verb al communication, requirement of internet and bandwidth. Earning profit is not the major purpose of nonprofit organization. The objectives of nonprofit organizations are of social nature. These organizations are mainly dedicated to solve social problems. They are generally service organizations. The major purposes of these organizations can be charitable, religious, education and welfare of the society. The revenue or the income generated from the operations of non-profit organization is used in noble work or for social welfare. Fundraising is also an important activity in non-profit organization, in NGOs and other nonprofit organizations fund comes from individual support and donations. These organizations get donations through social media sites, special events, direct mail appeal and newsletters. Digital communication plays significant role for management and controlling of non-profit organizational activities. Digital communication methods can provide help to nonprofit organizations to achieve goals (Guo Saxton, 2014). In non-profit organization digital communication helps in generation of innovative ideas that increase social visibility. Through digital mediums, performance of non-profit organizations can also be increased because it can help to gain social support. The nonprofit organizations like NGOs can increase the awareness among general public about any social issue through digital communication (Cho, Schweickart Haase, 2014). Social media communication is a part of digital communication where the messages are passed through social media platforms. Because of growing popularity of social platforms, social media users are increasing day by day. Some famous social networking sites like twitter, Facebook and Google+ work as major platforms for nonprofit organizations. The nonprofit organizations require interaction with people. Communication through digital mediums like television, telephone and internet help to narrowing the gap among people. Through social networks the single message can be transmitted to many persons at one time. Digital communication provides more advantages to non-profit organization than personal communication (Kim et al., 2014). Some nonprofit organizational websites use button like donate now, show your support, and join now to increase the interaction between donors and the organization. Many nonprofit organizations declare their future plans and activities by putting the notification on the website so that more and more persons can see the message. The digital communication medium helps to maintain the communication among organizational members also helps in measuring the outcomes immediately. The organizational members can collaborate in efficient manner through digital techniques. Digital communication method helps to establish multi way interaction with people, which is beneficial for non-profit organizations (Goldkind, 2015). It is difficult to deliver the clear ideas to the audiences. The nonprofit organizations can maintain email records easily and can connect with people through social networking sites. Social networking sites are becoming important part of human life. Person interacts with the community only through social media platforms. The nonprofit organizations use the effectiveness of these social media platforms and pass their message to large audience (Saxton Waters, 2014). It is very easy to create campaign and share contents on social networks because they are free and open to use. The nonprofit organizations do not need to invest on marketing. Through digital platforms the nonprofit organizations get simple, compatible and accessible mediums easily so they need not to think about medium efficiency. The operational efficiency of nonprofit organizations only depends upon how the message is transmitted to general public and how the message content is designed? The organizations can encourage public participation by building communication network through digital mediums (Maier, Meyer Steinbereithner, 2016). Digital communication also helps to analysis the performance of campaign on individual platform. The analysis report helps to see trends over time and also guides to implement changes to increase effectiveness. Through digital mediums the problem of service availability can be handled easily. The nonprofit organizations can get direct response through digital mediums as the audience can communicate easily without facing difficulty so more and more people come forward to help society. Pictures help to grab attention more than text so by putting attractive pictures on digital platforms the audiences can be attracted easily. References Cho, M., Schweickart, T. Haase, A., 2014,Public engagement with nonprofit organizations on Facebook, Public Relations Review, 40(3), pp.565-567. Goldkind, L., 2015, Social Media and Social Service: Are Nonprofits Plugged In to the Digital Age?, Human Service Organizations: Management, Leadership Governance, 39(4), pp.380-396. Guo, C. Saxton, G.D., 2014, Tweeting social change: How social media are changing nonprofit advocacy, Nonprofit and Voluntary Sector Quarterly, 43(1), pp.57-79. Kim, D., Chun, H., Kwak, Y. Nam, Y., 2014, The employment of dialogic principles in website, Facebook, and Twitter platforms of environmental nonprofit organizations, Social Science Computer Review, 32(5), pp.590-605. Maier, F., Meyer, M. Steinbereithner, M., 2016, Nonprofit organizations becoming business-like: A systematic review, Nonprofit and Voluntary Sector Quarterly, 45(1), pp.64-86. Saxton, G.D. Waters, R.D., 2014, What do stakeholders like on Facebook? Examining public reactions to nonprofit organizations informational, promotional, and community-building messages, Journal of Public Relations Research, 26(3), pp.280-299.